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On Friday for a "Moto X" event in New York City on 1 August. It sent invitations to the press for this event

San Francisco: Google Inc's Motorola division appears set to unveil its much anticipated Moto X phone on August 1 at an event in New York City.

The actual invite, as seen above, is an image of hipster-like friends grouped together on a hot summer day, with one girl in particular holding a black smartphone that quite looks similar to the silver handset waved around by Google's Eric Schmidt recently.

Although never confirmed, many presumed the chairman was holding the much-leaked Moto X

Email invitations sent to the media on Friday displayed the Moto X name in bold letters. The invitation depicted several youths holding the Moto X, the first smartphone Motorola has developed since its 2012 acquisition by Google.

Expectation on the August event, the Moto X will be give these feature a 720p display either 4.3 inches or 4.7 inches in size, as well as a 1.7GHz dual-core Snapdragon S4 processor, 2 GB of RAM and 16GB of internal storage.

The cameras include a 10-megapixel shooter on the back and 2-megapixel shooter on the front. It its also likely to have Android 4.2.2 on board, with support for LTE, NFC, Bluetooth 4.0 + EDR and 802.11ac Wi-Fi.

Motorola, which Google bought for $12.5 billion, has steadily ceded market share to Apple Inc and Samsung Electronics Co, with most of its latest phones garnering relatively lukewarm receptions.

The Motorola business has been a drag on Google's profit margins, with Motorola's second-quarter losses totaling $342 million.

A Web page to respond to the invitation said, "Come experience the new Motorola. No Stage. No crowds." The page asks guests to select one of several "sessions" to attend at different times at an address in mid-town Manhattan.

Other reports have claimed the Moto X will be a mid-range device, although Woodside said it would rival the iPhone 4 and Samsung Galaxy S4.

It will also purportedly launch on every major US carrier for $199 (£130) off-contract. The Moto X will be Motorola's first flagship handset since Google bought the company.

In May, Motorola CEO Dennis Woodside said at the AllThingsD technology conference that the new Moto X phones would be built in the United States.

Finally, the Moto X was said to be making its debut in August, so it looks as though Motorola's press invitations have arrived on schedule.

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